8/17/2008

Stock Trading

Stock Trading with your Consultant/Coach/Mentor
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Stop Gambling - run a real Trading Business

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All online traders need 3 Things:

1. Consulting – Direction, get on Track

2. Coaching - Learn to Win

3. Mentoring – energize, maintain the Above


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Strategy - Any Business

Working with a consultant in the online trading business is no different from working with a strategy consultant in any other business.

For any business to succeed, to be profitable, it must find its way. Now what do we mean by that? There are unlimited factors that influence the success and failure of a business – both within as well as external to the business.

Some internal factors: management, workers strengths and weaknesses, plans, implementation, processes, land, buildings, infrastructure of
communication and other systems, and so on.

Some external factors: markets, buyer’s wants and needs, competition, economies, financial markets, global, national, and local conditions, etc.

Put simply, a business strategy is the result of the combined effects of all the internal and external factors on the direction the business decides to take.

To thrive, the business must focus on the game of delivering world-class products and services. To survive, business managers focus on the money.

For optimal success, there can only be one strategy – winning in the sales and delivery of those products and services – being know as number one, with customer satisfaction or delight, no matter the competition.

Strategy - Online Trading Business

The Trading Consultant

Now, for a stock trading business, strategy development is not that much different.

There are internal factors: trading computer and software, risk capital, risk tolerance, trading style, and so on.

And the external factors: markets, financial instruments, information delivery and latency, breaking news, earnings, interest rates, etc.

For successful traders, one strategy is developed, considering all the internal and external factors influencing trading – to win - no matter the markets, no matter the competition, no matter the trader’s strengths and weaknesses.

And, like all businesses, to survive the trader must focus on the money, but not while trading.

Here’s the catch. The strategy, while trading, is to win. Period.

Just like a world-class tennis player or golfer.

The focus, after trading, can be on the money.

The trick is to keep the money conversation out of the trading game. That’s why we need a Coach and a Mentor, which I will talk about next.


The Trading Coach

The role of the trader coach is simple, to gain the competence in the
implementing the strategy – winning.

You need a coach for whatever it takes to be a consistently profitable winner? Notice we are talking about winning; not a word about money.

So what does it take to learn to win?

Well, along with all the internal and external trading factors above, traders need to learn the game of trading, in our case, the game of trading stocks, so well that winning is the natural outcome of trading.

Let me say that another way – traders need a trading coach to help individual traders develop their competence - through each stage of trading, to develop each level of competence.

Notice I said individual traders. Each trader, like each business, is uniquely different and, therefore, develops competence differently. That’s why, by the way, all packaged programs to learn anything produce lots of things to remember but little in the way of gaining “hands-on” competence.

The Trading Mentor

The Mentor is the consultant and coach wrapped up in one with one added difference – the mentor helps you take care of yourself at the emotional and some refer to it as the spiritual level.

The trading mentor helps you keep in touch with your aspirations, the
vision of becoming a winner, their energy, and both their commitments and promises to learn and to win.

Whatever stands in the way of winning, whatever depletes the traders trading focus and energy, whatever stands in the way of maintaining trading integrity, it’s the trader’s job to ask the trading mentor for help and the mentors job to clear whatever obstructs the track to winning.

The Consultant / Coach / Mentor:

In business you have consultants, coaches, and mentors.

You have consulting organizations, like McKenzie, come into a business to help management develop their business strategy, or strategies in the case of multi-product/service corporations.

Within the business you have coaches usually hired from another organization working one on one with individual managers, then teachers with groups, to help develop competence at first with the implementation of the new strategy, then sustain the delivery, then develop excellence, competence, in maintaining customer satisfaction at levels found nowhere else in that particular industry.

Another way to describe what business consultants do.

Consultants and business consultant process makes winners from losers. Consulting frequently pulls failing businesses out of a the loser’s game they have been playing without much success and places them, with a business strategy development process, smack dab into the challenge of playing a winner’s game, if they qualify, so the likelihood of winning is optimized. And there are times the process reveals the business is dead, with little to no chance for success.

And then you have business mentors, if you are lucky, who help managers maintain their sense of purpose, their energy, and their relationships with integrity, power, and grace. They are frequently referred to as leadership consultants or executive coaches, or when the mentor is located within the business, one’s mentor. Others are referred to as, in last chance, problem cases, psychiatrists.

Are you beginning to sense the problem with this consultant / coach / mentor system with your online trading business? I’ll get to the problem below.

Let's take a look. I think you can see now that you must have all three to be successful in any business. And, absent one, like missing one leg of a stood, you are set up for a fall; know as business failure.

And you should be able to see that the business of online trading is not much different from any other business, other than you being the one and only employee.
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Stock Trading - the Problem

So here’s the problem. It's four part scenario.

First, all trader behave like gamblers at Vegas - on their own, hoping to make a killing, applying whatever system, trick, whim of the day in hopes of making a lot of money fast.

And like gamblers they get the same results, over and over - losing. The chances of beating the house in Vegas are exactly the odds all old school traders have of beating the markets - slim to none.

Second, traders are blind to their gambling and consequently, the source of their losing. If the markets (house) always wins in the end, why play, why trade?

After spending a small fortune on educational programs they arrogantly believe they have what it takes to be successful traders - "all I need to do is wait for success to happen; I have everything it takes to make big money". Don't hold your breath.

Third, like most businesses that get off track or gamblers that know they are addicted, losers are not able or willing to stop trading, to stop losing. Plus, losing traders find it embarrassing and feel indignant at the thought of spending any more money to turn things around, to learn to trade all over again, only this time as a winner.

Sad part of the story here is that they never learned to trade well in the first place. Learning to trade well with a losing system is like learning to ski on fence posts. Learning with a losing system is learning to lose, not at all like learning to trade profitably with a winning system.

Fourth, no other organization on the internet offers what we offer traders the consulting, coaching, and mentoring traders need to develop a successful trading business.

Why?

No one has a trading system, a trading game, that effectively stands up to the leading winning traders of the world - the billionaires who are killing all the losers.

Every trading approach you find on the internet is old school based – outdated rules, tactics, and systems that work no longer in today’s fast paced, real time trading markets.

No one offers a blend of qualified consulting, coaching, and mentoring needed for your trading business to be successful, world-class, and extremely profitable.

No one offers to help you build trading competence to consistently and profitably win.

No one helps traders become successful – to shift from losers to winners.

(By successful, we mean: you have a winning system, you are in control of your trading game, and you have a net annual income over $100,000, and you are trading virtually stress (negative stress) free.)

Sure, you will find endless so-called experts calling themselves consultants, coaches, and mentors. But they are any of these, just teachers, really good teachers mind you, offering old school, obsolete ways for groups of traders to keep busy losing. They offer expensive courses, very popular books, and an endless supply of interesting trading systems, indicators, and such. They offer little to nothing to learn to consistently and profitably win. No this old stuff is all about losing in the long run - getting killed by the big money, new school trading game winners.

How do I know? I was a student and heavy consumer of all this junk for years, taking courses, reading all the books, attending the expos presented by the best, or so I thought, in the trading business. The end result is all about keeping busy, but certainly not about making serious money trading whatever financial instrument with all this old school crap.

Again, the so-called consultants, coaches, and mentors we here about all lack what you need to be successful:

1. A game, a system for winning,
2. The distinctions for winning, and
3. The competence for winning.

So in the application of what they have to offer you have no chance for
winning - consistently and profitably winning, that is – no chance for real success.

You remain a loser no matter how many of these old school courses or services you try out.

Traders don't need another system (game); they want a winning system.

Traders don't want to win once in a while only to lose it all in one trade; they want to consistently win.

No, traders are not satisfied with just making what they made on a job, the are fed up with break-even performance, and are really pissed about blowing out accounts.

All losers what to make serious money, big money, absent the hollow promises they get on the Web that turn out to be expensive distractions and endless noise all standing in the way of real success.

Summary

To be a big money winner in the trading business (just like businesses becoming world-class in any other industry), you need the best consulting, coaching, and mentoring available - to take your career and business to heights most find difficult to imagine or believe.

This is what we are all about: helping losing traders shift from distracted JackAss traders to Kick Ass, very profitable traders. Serious prospective clients, of course, want to see some sort of proof in action about this, which we are happy to provide.

There are no guarantees, but if you have what it take to be a winner, begin to feel at home with us on your journey to trading success.

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Stock Trading - with your own Consultant / Coach / Mentor

First, that would be like having a personal consultant to help you decide
which trading game to play, invent a game for you to play that’s winnable, no matter the competition, and then help you develop the systems to do that in a way that assures success (becoming a stock trading winner, a very profitable winner).

The problem all losing traders have is that they are trading with the wrong game plan, tools, tactics - they trade a loser's game, because there are no qualified trading consultants to guide them otherwise. So they rely on teachers, authors, seminar leaders - not qualified, actively trading winners.

Over 95% of all the traders out there play the wrong game, a loser's game given to them by any of dozens of teachers out there.

Here's a metaphor for all the losers out there buried in this overwhelming information quagmire we trade in - imagine Tiger Woods showing up expecting to beat Roger Federer using only his golf clubs.

Wrong game.

Wrong tools.

Wrong competencies.

Well, this is what most losing traders look and feel like every trading day.

Second, you have a coach to help you use state-of-the art tactics, tools, and techniques – to gain the competencies with the game winners play: competence levels from a beginner, to minimally competent, then competent, then virtuoso, and then mastery.

And third, you then have a mentor to keep you in the game with the energy and relationships you need built on trust, respect, and integrity - to eventually become that winner you have been dreaming about.

No, there is nowhere to turn to for qualified help – to become a successful trader and then sustain your competence and performance as a consistently profitable trader.

There are no qualified consultants for individual traders.

There are no qualified coaches for individual traders.

And, no there are no qualified mentors for individual traders.

Until now.

So, the question is – are you qualified for our stock trader development program?

Call today to get the answer to this and any other questions.

949-218-4114